Privacy policy
Last updated: 2 June 2026
1. Introduction
The purpose of this policy is to explain to you how Bouclème processes, uses and protects the information we collect about you including procedures that we have in place to safeguard your privacy. The policy applies to the website https://boucleme.co.uk (along with any of their sub-domains, extensions and associated domains), and any products and services offered and supplied by us.
This policy explains how we collect and use your personal data. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
Bouclème protects your data by compliance with relevant legislation including UK General Data Protection Regulation (UK GDPR), tailored by the Data Protection Act 2018 and the EU General Data Protection Regulation 2016/679 (GDPR). Bouclème Limited is the "data controller" as defined under this legislation.
If you have any questions about this privacy policy including any requests to exercise your legal rights, you can contact us at info@boucleme.co.uk stating that your query is about "data protection".
2. Your Data
All the information we collect is used to operate and improve the service we offer you. We are committed to using your personal information only for: processing your order; planning and managing our business activities; and verifying payment details.
We will not rent or sell your name, address, email address, payment card information or personal information to any third party.
You may give us information about yourself via forms or by corresponding with us by phone, e-mail or otherwise. With regard to each of your visits to the Website we may automatically collect technical information, browsing behaviour, and shopping activity including cart abandonment data. We collect this data using cookies, in-app analytics tools, and other similar technologies.
We work closely with third parties including business partners, payment and delivery services, advertising networks, analytics providers such as Google Analytics, and credit reference agencies.
3. The Legal Basis for Processing your Information
In accordance with UK GDPR and EU GDPR, we rely on the following legal grounds to process your personal data:
- Contract — to process your order, manage your account, and arrange delivery of your purchases.
- Legal obligation — to comply with our legal, tax, and accounting requirements.
- Legitimate interests — for fraud prevention, website analytics, and personalisation. Where we rely on legitimate interests, we have assessed that our interests are not overridden by your rights. The specific activities are listed in the table below.
- Consent — for email marketing, SMS marketing, cart abandonment reminders, and social media custom audiences (Facebook, TikTok, Instagram). You can withdraw your consent at any time — see Section 6.
| Processing Activity | Lawful Basis |
|---|---|
| Website analytics (Google Analytics, Hotjar, Clarity) | Legitimate interests |
| Personalisation & product recommendations | Legitimate interests |
| Fraud prevention | Legitimate interests |
| Social media custom audiences (Facebook, TikTok, Instagram) | Consent |
4. Cookies
Our Website uses cookies to distinguish you from other users of our Website. For detailed information on the cookies we use, the purposes for which we use them, and how to change your Cookie settings, please see our Cookie Policy. We use a consent management tool to ensure that non-essential cookies are only placed on your device once you have given your consent.
5. Data Protection
Bouclème uses third-party service providers (including Shopify and Klaviyo) that may store or process your personal information outside the UK. Where this occurs, we rely on those providers' own data transfer safeguards — including UK adequacy decisions and contractual protections such as UK International Data Transfer Agreements (IDTAs). Details are available in each provider's privacy policy.
Where our use of cookies involves personal data being transferred outside the UK, this is covered by your cookie consent preferences. Please see our Cookie Policy for details.
6. Marketing Preferences
We will ask for your permission if we intend to use your data for marketing purposes. You will be explicitly asked to consent to email and SMS marketing. You may withdraw consent at any time by using the unsubscribe link in emails or the opt-out in SMS messages.
We may share certain data with social media platforms (Instagram, TikTok, Facebook) to show you targeted ads. See our Cookie Policy for more information.
7. Personalisation and Profiling
We use your personal data to personalise your experience on our website and in our marketing communications. This includes product recommendations, targeted advertising, and cart abandonment reminders. This constitutes profiling under UK and EU GDPR. We do this on the basis of our legitimate interests in providing a relevant and personalised service. You have the right to object to this processing at any time by contacting us at info@boucleme.co.uk.
8. Third Party Processors
Any personal data that you disclose directly to third party data processors are subject to such processor's privacy policy. Processors include: payment providers (Klarna, Clearpay, PayPal), cloud storage providers, email and SMS service providers, social media platforms, analytics tools, delivery providers, customer service platforms, and feedback platforms.
9. Compliance and Cooperation with Regulatory Authorities
We regularly review our compliance with our Privacy Policy and our statutory duties. We are willing to work with the appropriate regulatory authorities to resolve any complaints.
10. How Long We Hold Your Information
We will only retain your information for as long as is necessary to fulfil our purposes, including for the purposes of satisfying any legal, accounting or reporting requirements. The criteria used to determine retention periods are the nature of the data, its sensitivity, and the potential risk of harm from unauthorised use.
11. Your Rights — Residents in the UK and European Economic Area
You have certain rights in relation to the personal data that we hold about you, including: Right of Access; Right of Data Portability; Right of Correction or Completion; Right of Erasure; Right to Object to or Restrict Processing; and Right to Withdraw Consent. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113. We will require evidence of your identity before responding to your request. We will respond to your request within 30 days. In complex cases we may extend this by a further two months and will notify you if this applies.
12. For Residents Outside of the UK and the European Economic Area
If you live or work outside of the UK or you have a complaint concerning our activities outside of the UK, you may prefer to lodge a complaint with a different supervisory authority.
13. Children
Bouclème does not knowingly collect information from any person under 16. If a child has provided us with personally identifiable information, a parent or guardian of that child may contact us if they would like this information deleted from our records.
14. Complaints
If you are unhappy about our use of your information, you can contact our data protection team or contact us using the details in the Contact section below. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
15. Changes to Our Privacy Policy
Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.
16. Contact
If you wish to exercise any of your rights, to ask questions, or have comments regarding this privacy policy please email info@boucleme.co.uk.
Bouclème Limited, Company Number 8680247, 27 Mortimer Street, London, W1T 3BL.